Samsung Loses Triple of its Customers to iPhone 6, 39% of Android Users Jumps on Apple Bandwagon
Apple's iPhone 6 has been succeeding in toppling competitors as new data suggest that its release triggered a surge of Android trade-ins. Samsung is also on the verge of losing a considerable chunk of its customers with iPhone 6 Plus' entry to the phablet sector. Will Android really lose out to Apple? Can Samsung stand its ground against the Cupertino-based giant?
According to Bloomberg, once Apple's iPhone 6 series hits Australia, it can turn out to the brand or flagship that encouraged a huge turnover. It will be the iPhone generation that won the affection of many Android fans. According to online smatphone retailer Gazelle, Samsung trade-ins tripled during the second week of September. RBC also noted that around a quarter of those purchasing iPhone 6 are new to the Apple ecosystem.
To prove the popularity of the iPhone 6 series, Apple just announced its weekend sales topping 10 million. Barclays' analyst Ben Reitzes noted going over the 10-million mark can be considered a "positive surprise." According to Business Insider, BTIG's Walt Piecyk saw the device topping 10 million.
Apple CEO Tim Cook shared in a press release: "Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend."
"While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible." He added. This is more than the sales of the iPhone 5c and iPhone 5s combined last year. They posted a combined weekend sales of 9 million units.
"I had talked to friends about my loyalty to Samsung and, before that, I was a BlackBerry loyalist," Bloomberg quoted a Sharyn Funamura, a lawyer in California. According to Funamura, once Apple "finally addressed a lot of the reasons why I hadn't bought an iPhone yet, then I just said, 'OK, I bought your phone.'"
Gazelle conducted a poll among Android users with 39 percent of which noting the big screen as the primary factor for wanting to jump ship. CNET also reported that Survata's research showed 5 percent of sample Android size to go to Apple upon the iPhone 6 release. The numbers may not appear large but these can be translated to millions of customers when examined closely.
"We're seeing a higher propensity to switch," Chris Sullivan, Gazelle CEO, explained. "The combination of the screen size and the functionality" indicates that "this is going to be a strong and compelling product for Android users to switch," he said.
RBC Capital Markets sampled 6,000 consumers with 26 percent expressing their desire to get a new iPhone. Bloomberg also noted that Samsung's global market share went down to 25 percent. The company had more global share last year with 32 percent.
"This is going to be a nightmare for Samsung," Creative Strategies Inc. analyst Tim Bajarin noted.