Samsung seems to be following in the footsteps of Apple when it comes to designing smartphones. Every year, Apple launches a redesigned ‘S’ version of its predecessor, and this time Samsung is using the same strategy to take the Galaxy S6 to its next iteration, the Galaxy S7.

Another popular brand, HTC, implemented the same redesign strategy with its One series and we saw a new One flagship in just three years. The real reason for Samsung copying the iPhone’s strategy is more than just doing a redesign. It’s meant to save Samsung a lot of money.

Samsung has always preferred using its own Unpacked event for its product launches, but there’s an exception this time with the S7 that’s likely to have a new venue for launch. We’ll soon learn about the venue a couple of days before the unveiling, according to Samsung insiders.

Samsung’s plan to redesign the phone’s not solely is expected to focus on a redesign of its external contours and enhancing overall user experience with revamped internal components. The idea’s to add more new features, improve performance and boost picture quality.

Samsung aims to include faster processors, OLED displays and DRAM chips supported by expanded storage. Based on all these specs, we can pretty much see for ourselves that the S7 has more to offer than copying iPhone’s redesign strategy.

Earlier rumours about S7’s launch at the CES January 2016 was shot down by sources in the know. We now know the S& will be unveiled at the MWC mobile expo event in Spain.

An early launch might curb Galaxy Note 5 and Galaxy S6 sales, reports BGR. Besides, we don’t know if the S7 will have another ‘edge’ version next year.

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