Samsung takes on lower-end rivals; boosts sales of budget smartphones

Samsung has become a smartphone leader on the back of its high-end devices but it hasn’t neglected its budget-friendly smartphones either. The Korean tech giant has now opted to sell more affordable handsets to compete in a very competitive tech market against lower-end rivals.

Samsung recently confirmed a "significant increase" in its smartphone sales, comparing it to results it got over the same period a year ago, according to CNET.

Although Samsung's high-end units are selling well, they only account for a small piece of the pie, reported the Wall Street Journal. The ones selling like hot cakes are phones priced under $280.

The Korean tech giant's high-end units accounted for 40 percent of the company's overall smartphone sales during the third quarter, which is actually lower than last year's 55 percent. Meanwhile, Samsung's cheaper, lower-end devices accounted for 38 percent of sales, which is an increase compared to last year's 30 percent.

Now that Chinese handsets such as Xiaomi and Huawei have made their way into the West, Samsung is more focused on driving more buyer attention to its budget-friendly smartphones such as the Galaxy J series.

Samsung's Galaxy J lineup might be cheap, but its devices are packed with respectable specs. In the third quarter alone, Galaxy J phones reportedly outsold all other Samsung series, namely the Galaxy S, Galaxy Note and Galaxy A. The Galaxy J5 was the most purchased Samsung device in September.

Although Samsung is one of the tech companies that dominate today's tech market, things haven’t been easy for the Korean tech giant. Samsung is the world's leading smartphone vendor in vendor share and sales, but it’s worth noting it continues to be hit by strong competition in the high-end department by Apple.

Samsung's decision to make its lower-end department better is expected to "recover market share in markets like India, where it had been experiencing market share loss”.

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