Lei Jun, founder and CEO of China's mobile company Xiaomi, shows new features at launch ceremony of Xiaomi Phone 4 in Beijing
Lei Jun, founder and CEO of China's mobile company Xiaomi, shows the new features at a launch ceremony of Xiaomi Phone 4, in Beijing, July 22, 2014. China's Xiaomi unveiled on Tuesday its new flagship Mi 4 smartphone, aimed squarely at the premium handset market dominated by Apple Inc and Samsung Electronics Co Ltd. REUTERS

Tech spats whether on a lighthearted note or serious tone always happen when you put Samsung and Apple in one situation. However, recent exchanges were not directed at each other but to new player Xiaomi. Samsung doubts the company's potential outside of China while Apple reminds the company it is not easy to become on top.

Chinese firm Xiaomi has been making waves following its recent releases even beating Samsung sales in its native region. During China's World Internet Conference in Wuzhen, Xiaomi executives came face to face with Apple officials trading lighthearted blows. Xiaomi has become the third largest smartphone manufacturer in the world possibly threatening top players like Apple in a few years time with Apple refuting it.

Despite its "small miracle" roots, Xiaomi CEO Lei Jun claimed that they have been aiming at dominating the world of smartphone. The Guardian quotes the top official: "I believe that no one thought the Xiaomi from three years ago, which just made its first phone, would later rank as the third largest player."

Apple's general counsel and senior vice president of legal and government affairs, Bruce Sewell, have something to say about this: "It is easy to say, it is more difficult to do."

Samsung has a similar thought on it. During the Samsung Investors Forum 2014, the company hinted that it is not too thrilled about Xiaomi. Senior VP and Head of IR at Samsung Electronics, Robert Yi, shared: "They are a mysterious entity. I don't know where they create profit."

The official also added: "They have created a good user experience that caters for the needs of Chinese consumers," he said. "But I don't know if it will work outside of China."

Xiaomi traces its roots back in 2010 with the company creating its first smartphone in 2011. In a twist of events, the company has risen to become the country's top smartphone manufacturer reaching up to 70 million users.