Video game developer Sega Corp apparently became the latest victim of a network breach as the hacking free for all continues.

Information belonging to 1.3 million customers had been stolen from its database, the latest in a rash of cyber attacks against game firms, Reuters has reported.

Names, birth dates, email addresses and encrypted passwords of users of Sega Pass online network members had been compromised, Sega said, though data such as credit card numbers was safe.

"We are deeply sorry for causing trouble to our customers. We want to work on strengthening security," said Sega Corp spokeswoman Yoko Nagasawa.

Yesterday, blog PlayStation LifeStyle posted a letter supposedly sent by Sega to users of its Sega Pass service, informing them of the hack.

"We have identified that a subset of Sega Pass members' e-mail addresses, dates of birth, and encrypted passwords were obtained,” it reads.

In the letter, Sega stresses that passwords weren't stored in plain text, but rather encrypted, and that payment information were not at risk from this intrusion. It still, however, recommends a change of passwords.

LulzSec offers a helping hand

Meanwhile, hacking group LulzSecurity, which has hacked Sony, Nintendo, and FBI affiliate Infragard Atlanta among others has gone above and beyond to distance itself from Sega’s troubles.

LulzSec has offered to help the Japanese company by taking down the responsible parties through a public tweet.

“@Sega - contact us. We want to help you destroy the hackers that attacked you. We love the Dreamcast, these people are going down,” the tweet posted to LulzSec’s Twitter account reads.