Snapchat gains 6 billion daily views, trails behind Facebook's 8 billion

In 2013, Facebook attempted to acquire Snapchat. The latter company, however, decided to reject the former's $4.22 billion bid, which shocked many.

Now, a couple of years after the bid rejection, it would appear that Snapchat's decision was right. Financial Times reports that Snapchat has now reached 6 billion video views per day, which is only shortly behind Facebook's 8 billion.

Many users might not be impressed with this number. However, it is worth noting that Snapchat managed to gain this much viewership in only six months' time, rising from the 2 billion figure that CEO Evan Spiegel told Bloomberg just this May to 6 billion. Clearly, the number of people who are using the famous video and photo social media company have massively increased.

Earlier this year, Facebook was responsible for bringing up Snapchat's video views. Now, though, the photo messenger has definitely caught up, having generated around 75 per cent of the video views that Facebook users do. Snapchat's value has risen to $19 billion because of its success.

Video content advertising had a huge part in its rise as it is the area where Snapchat experienced tremendous growth. This form of advertising is actually known to be among the most profitable bastions of social media. With that in mind, Snapchat decided to amp up its friendliness towards advertisers through video ads and media partnerships, according to CNET.

This is very good news for Snapchat, especially after it was recently dragged into a user-related controversy. The video and photo sharing app went on a defensive stance after users complained about the changes it implemented to its policy. Users thought that the videos and pictures that they were sharing were being stockpiled by the app in its servers.

To address this misunderstanding, Snapchat published a statement that shed some light on the matter. The company reassured its 100 million daily users that photo and video messages "are automatically deleted from our servers once we detect that they have been viewed or have expired."

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