SoftBank Is Slowly But Surely Swallowing Supercell, Maker Of ‘Clash Of Clans’

SoftBank, a known telecom company from Japan, has now expanded its ownership of Supercell, which is the maker of one of today’s most played online games, “Clash of Clans.” As the company has confirmed on its official website, SoftBank increased its ownership share to 73.2 percent.

Sadly, complete details of this deal were not disclosed. However, SoftBank did confirm that acquired all of the shares that used to be owned by external investors. Now, the only shares that remain unowned by SoftBank will be those that are owned by the management team of Supercell, as well as its employees.

Two years ago, SoftBank had acquired 50.5 percent equity stake in the Finland-based game maker for $1.5 billion. Now, the investment has been increased, which only proves that “Clash of Clans” has become even more popular today, as pointed out by CNET.

“Clash of Clans,” which was actually released in 2012, can be played by gamers who use both Android and iOS devices. Players are given a chance to enter a virtual world where they can build a huge army, train their troops, as well as attack other players who have also built their own virtual battle empires.

To date, there have been no signs that the popularity of the game will be slowing down anytime soon. The CEO of Supercell, Ilkka Paananen, confirmed on an interview on Kauppalehti that Supercell managed to generate $569 million in revenue two years ago.

It must be noted, though, that some of the company’s profit and revenue were actually obtained from other Supercell games, such as Hay Day, a farming gaming and Boom Beach, a strategy game. However, majority of the company’s financial success has “Clash of Clans” to thank for.

The success of “COC” may have been the reason why SoftBank decided to increase its investment in Supercell. After all, it is this kind of success that has prompted many of today’s investment companies to decide to invest in mobile gaming.

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