Sony to Follow Samsung for Salvation, Refocusing on Entertainment

Samsung looks to taking steps to overturn its situation but Sony wants to take incremental measures to make sure it stays in the game. Sony has been facing similar issues with Samsung with its businesses overstretched and lack of innovative products. Can Sony be saved?

Sony's now faces a number of problems including hierarchical corporate structures, lack of game-changing products and overstretched businesses. In the same way that Samsung may not be able to save the company based on name legacy alone; many analysts think that Sony should pay attention as well.

According to SCMP, Samsung admitted its net income took a huge dive losing as much as 49 percent of the net income. The company said that the situation is temporary. The company already made moves to change the management to answer poor sales performance.

Sony may also be working on a similar approach while it remains hopeful for a weaker yen in place of better profits. Sony chief executive Kazuo Hirai did admit to investors that the company's adaption to change is taking a while. Likewise, the official's presentation emphasized the following thoughts: prevalent piracy, changing consumer preferences and apps or available downloads for movies and video games. Hirai noted that the company would also focus on the fixing and strengthening the entertainment division.

Nonetheless, it does not seem to stop its foray into wearable technology and similar products. According to BBC, Sony has unveiled an experimental e-paper watch. The development of the watch is part of the initiative to explore different material uses for fashion products.

Pocket-Lint's Stuart Miles noted: "One of my predictions for next year is that fashion is going to play a huge part in shaping the tech industry."

"Having a phone that's big and square is one thing, but if we're actually wearing things, it has to look good."