Sure its not a Red or an Arri Alexa, but neither do these two brands have the caché of the F65 CineAlta professional video camera from Sony. Unveiled at the National Association of Broadcasters Show (NAB), the new camera uses a CMOS sensor with green pixels arranged on a grid and the red and blue sensors along the diagonals. The optimized use of real estate in the 35mm sized sensor means that pixel sizes had not been compromised to produce the 20.4 megapixel, video images.

Just like its older brother, the F35, the F65 also produces video images with 4,000 vertical pixels but unlike the earlier model, it has 8,000 horizontal pixels to produce a much finer picture. Red's soon-to-launch EPIC camera may be a bit faster with 5k video at 120 frames per second, but very few filmakers are expected to hit the 72 fps frame rate of the F65 when shooting 4k video. At 2k, frame rates go up to 120 fps.

Detail freaks can shoot in RAW in this cam in full 16-bit glory. At 4k, you will have to be prepared (well, figure out a solution first) to record the 19 Gbps data stream that will cascade out of it. Sony has a way of compressing this down to about 5 Gbps to record on their SR-R4 4k recorder, but some purists don't think that way.

But whichever way it goes, this is definitely another vail in the coffin of film as a motion picture medium.