Spotify Adds Videos & Podcasts As Move To Fend Off Apple’s Music Subscription Service With Beats

Spotify, the world’s largest subscription music service has revamped itself to make it even more appealing to a bigger demographic by adding new types of entertaining tools, such as podcasts and videos. According to CNET, this is the company’s move in preparation for Apple’s own music subscription service with Beats Music.

During a special event that was held on Wednesday, Spotify’s vice president of design and user experience, Rochelle King, gave a demonstration by showing how their playlists will be specifically tailored to certain members who are on the new “Now” start page, including Nerdist news, Vice news, videos, and Viacom’s Comedy Central.

“There were a lot of times when people wanted to use Spotify, but had to leave it to come back for five minutes or 10 minutes of entertainment,” said chief executive Daniel Ek. “View this step as how we expand music to more places in your life.”

Although Spotify’s main target is to make sure that they are able to please their users with improved services and tools, the addition of podcasts and videos is actually also the company’s move to fend off Apple’s upcoming subscription service based on Beats Music.

This collaboration is reportedly the result of when the Cupertino-based company bought the famous headphone maker for $3 billion a year ago. Spotify’s new rival is expected to be launched in the next month at the 2015 Worldwide Developers Conference.

Spotify has also launched a new feature that will benefit runners or joggers. Now, its users can easily find soundtracks that are fitting for their gait, according to a separate CNET article. The feature will be able to figure out which particular song matches how fast or how briskly the user is walking or jogging with the use of their smartphone’s motion sensors.

Spotify’s new services started to roll out to iPhone users in Sweden, Germany, the U.K., and the U.S. on Wednesday. The other markets and other platforms will reportedly follow shortly.

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