The market continues to wait until Google finally releases its second generation Nexus 10. Nonetheless, despite the heightened attention over the slate, another Nexus product is starting to get hype. Asus has hinted that the company may be gunning again to be the manufacturer of the Nexus 7 series. This means people can start thinking of the 2014 Nexus 7. What has Asus got under its sleeves this time?

Earlier in Oct., there were reports saying that Google booted Asus out for its production of the 2014 Nexus 7. There were sources claiming the Google favored LG against Asus because it was already the company behind Nexus 4 and Nexus 5. It will be a good move for Google to consolidate their portable devices under one manufacturer.

Asus hinted that Google moving to LG is not yet final. In the latest earnings call, Asus declared that they were continuing talks with Google for the production of the 2014 Nexus 7 line. In fact, the company is relying on this renewed partnership for expansion in the tablet market. Asus wants to increase their tablet production by up to 13 percent.

Currently, tablet operations of the company account for six percent only.

This is possible reality as Asus made two Nexus 7s successfully. The second generation Nexus 7 boasts of a stunning 1920 x 1200 7-inch display. It runs on a quad-core Snapdragon processor and sports a durable design. Despite the premium features, Asus managed to keep its price low. Considering this, it makes sense if Google will stick with Asus.

They have a winning formula already. It can be hard to topple two tablet successes. This will also benefit Asus in the long run. According to the earnings call report, Asus also loss a considerable amount of profit. Specifically, the company lost 26 of their profits compared to last because of the $52 million tax bill.

Asus is also planning on venturing into smartphone production in addition to their Nexus 7 venture. Android Community quoted Asus CFO David Chang saying: "our priority is to make the company's smartphone business turn a profit next year."

Asus should be showcasing their smartphones during the CES 2014 this Jan.