Study Says Samsung Galaxy S4 is Currently World’s Most Loved Handset, Apple's iPhone 5 Most Hated

A new survey released on Thursday has revealed that pitted side by side for customer satisfaction versus Samsung Galaxy S4, Apple's iPhone 5 failed to appease the discerning tastes of its users, thus earning it the title as the world's current most hated handset. The South Korean product meantime is the world's most loved.

In a study by We Are Social, a London based social media agency, it found that Apple's latest iPhone handset slid from customer appreciation supremacy because of its erroneous Apple Maps, the introduction of a new power socket, as well as not to mention how similar the supposed latest phone model was to its predecessor models.

Apple's maps had actually been proven hazardous to be depended on, as was the case of the tourists who were supposedly looking for the town of Mildura in the Victorian state of Australia. But the glitch-filled Apple maps instead directed them towards a wilderness area, under the scorching heat of 46 degrees.

Read: Australia Police Warns on Using Those iPhone, iPad Apple Maps

Although the launch of the iPhone 5 in September 2012 was the most talked-about on social media, the resulting complaints overpowered this excitement. Other complaints included discolouration on images and visible lack of innovation. Customers even nitpicked on the latest model's new power socket which can't be connected to old models' chargers, calling it impractical.

iPhone 5 owners likewise lambasted the handset's manufacturing quality, as some found the coating on their handsets easily chips off.

South Korean smartphone manufacturer Samsung, meanwhile, held the market in awe, as 56 per cent lauded the Galaxy S4's new or different features with a particular emphasis on its eye tracking, according to Ed Kitchingman, senior analyst at We Are Social.

"Brands were often on the receiving end of criticism for their handsets offering nothing new to the previous model. The most successful launches were those that captured the consumer's imagination by talking about the handset's new and innovative features."

"And while leaks can be an important tool in building success, give away too much and the handset loses its 'wow' factor upon launch," Mr Kitchingman was quoted by The Daily Mail.

Albeit excitement over the launch of Apple's iPhone 5 was far greater than Samsung Galaxy S4 in March 2013, this ultimately grew into dissent as weeks went on.

Scanning Twitter, blogs and forums following the launch of the two major handsets, We Are Social found Samsung's Galaxy S4 got only bout 11 per cent of complaints compared to iPhone 5 which was seen in about one in every five posts.