HTC is reportedly prepping for a second flagship launch this year as suggested in recently leaked information pointing to the phablet-size HTC T6, which a new report now calls the HTC One Max.

According to JP Morgan analyst Alvin Kwock, HTC is indeed entering the full-pledged phablet competition via its 5.9-inch One Max. Note that earlier reports have referred to the rumoured gadget as the HTC T6.

It is a giant leap from the HTC One's 4.7-inch profile and is an obvious contender that will try to dislodge Samsung from its phablet throne. Expectedly, the biggest foe on its horizon is the Galaxy Note 3, reportedly set unleashing September this year or a few weeks before the predicted debut of the One Max in October.

Earlier, HTC One tussled with the Galaxy S4 and judging from the sales figures, the latter is winning the contest. However, the HTC One Max and Note 3 face-off could produce a totally different result and here are the key reasons why.

Richer display screen and tougher body-build

While the GS4 wows many crowd with its Full HD Super AMOLED screen with 1080p resolution, critics were swayed more by the HTC One serving, which is packed with higher pixel density.

HTC is expected to implement the same approach with the One Max and the likelihood is consumers will get hold of the best phablet make ever this year with display screen specs that will top not only the HTC One but also the Note 3.

To power this immersive experience is a quad-core 2.2GHz processing chip, Mr Kwock said.

And to house the One Max components is the same unibody chassis design seen in the One, which tech experts said is no match to the GS4's mostly plastic body, both in durability and beauty.

Optimal Android experience through Key Lime Pie

One major reason why the One Max is coming out for the holidays is to coincide with the Key Lime Pie arrival, analysts said. This Android 5.0 build will surely deliver the most stable and powerful Google platform yet with near vanilla rendition - the one reason that many would prefer the Max over the Note 3's Premium Suite.

Last week, it was suggested that HTC will allow the use of stock Android on the One, the report immediately endearing the Taiwanese phone maker to millions of fans the world over. And more will embrace the One Max should HTC allows too the bumping off of Sense 5 in favour of the raw Google mobile OS power.

That would mean quick software fixes support and the automatic ability to swallow the next KLP version when it becomes available.

A different stylus rendition

Samsung pulled out the stylus from oblivion thanks to the S-Pen digitizer of the Galaxy Note series. Surprisingly, the tool gathered a new generation of fans and phablet writing and navigation is never the same without the S-Pen.

It is true that HTC is taking the cue from its South Korean rival, but it is quite interesting how it will differentiate the One Max stylus with that of the Note 3. This is but one of the unknowns for the upcoming phablet but is a welcome one for the HTC fans and others willing to try out the phablet experience beyond the current setting created by Samsung.