Taylor Swift will be in Australia for Nova Red Room in November

Nova Entertainment has confirmed that Taylor Swift will be in Australia in November. The “Bad Blood” singer is set to front an exclusive Nova Red Room event at the Hamilton Island in Queensland.

In a recent interview with Radio Today, NOVA Entertainment Chief Marketing & Digital Officer Tony Thomas talked about securing Swift for the upcoming Nova Red Room Event. He said that each event is expected to offer a certain type of experience.

Thomas also talked about how the entertainment company offers the clients and the listeners a new experience with the Red Room brand. For him, promoters and labels see the Red Room brand as something very consistent, strong and credible because it was built “in such a consistent way.”

According to Thomas, Nova Entertainment can quickly respond to opportunities and take the Red Room brand to different locations. He said they can even travel around the world.

Explaining the versatility of the Red Room events, Thomas said the events can be either huge or small. He added that they can have club style events or events that are more subdued.

In terms of logistics, the biggest Red Room event is the Red Room World Tour, according to Thomas. “Thinking Out Loud” singer Ed Sheeran was on the world tour in Dublin years ago.

Having experienced more than 90 Red Room events, Thomas said the proudest moment he has had was seeing the listeners enjoying the most incredible experience of their lives. For the upcoming Red Room event, he said they secured a location that will showcase Australia and provide a great stopover for Swift and her crew.

Recently, Swift’s song “Bad Blood” featuring Kendrick Lamar won Best Song at the 2016 MTV Europe Music Awards in Milan. On the other hand, her friend Sheeran won Best Live Act.

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