Tech giant Apple recently released their flagship smartphones this year, the iPhone 5S and iPhone 5C -- both of which are expected to battle the next top handsets, like the upcoming Google Nexus 5.

It is undeniable that iPhone 5S and iPhone 5C disappointed some tech critics and reviewers, as well as consumers saying that the new phones lack wow factor and game changing features.

For many years, the iPhone has become the yardstick of smartphones in the market. However, competitors are slowly catching up with the tech giant by releasing smartphones with high end specs and features and are sold cheaper than Apple's flagship phone.

Google Nexus 5, on the other hand, is one of the highly anticipated smartphones in the market. It is speculated that the handset will have an October release date.

Early this month, Google slashed $100 off the LG Nexus 4 in the Google Play Store. This caused the device to run out of stock in less than a week. Moreover, Google Nexus 5 boasts amazing and high end specs and features.

Below are the top five rumoured Google Nexus 5 features that will surely beat the iPhone 5S and iPhone 5C.

5-Inch Full HD Screen Display - Google Nexus 5 is reported to pack a 5-inch Full HD screen display which will battle against the 4-inch display of iPhone 5S and iPhone 5C.

Quad Core Processor - Google Nexus 5 may be powered by 2.3 GHz quad-core Qualcomm Snapdragon 800 processor to the dual core A6X processor of iPhone 5C and the A7 processor of iPhone 5S.

Android 4.4 KitKat OS - Google's new Nexus smartphone will run with the rumoured Android 4.4 KitKat OS. iPhone 5C will run with the latest iOS 7 that comes with new overall design and features.

16MP Back Camera - The Nexus 5 is purported to come with 16MP rear camera that doubles the megapixels of that of iPhone 5S and iPhone 5C.

Cheap Price - One of the most attractive characteristics of Google Nexus 5 is its friendly tag price. Apple said that it released the iPhone 5C as the cheaper version of its smartphone. However, the unlocked price of the iPhone 5C is $549 compared to the $299 LG Nexus 4. It is speculated that Google Nexus 5 will follow the same pricing strategy.