Topshop To Get Kendall-Kylie Collection
After a few days of speculation, a Topshop representative has finally revealed that the UK brand is in talks with Jenner sisters, Kyle and Kendall, to become the "exclusive stockist" of their clothing line, according to UK Vogue. Currently the Jenner sisters’ collection is available with PacSun, the U.S. based brand.
The rumours about the Topshop-Jenner sisters association started when Kendall attended the brand’s show during the London Fashion Week. She was seen sitting in the front row. Topshop, which is owned by the Arcadia Group, will be the next brand after Dorothy Perkins to get associated with the Kardashian-Jenner sisters. The three elder sisters Kim, Kortney and Khloé previously designed the Kardahsian Kollection for Dorothy Perkins.
The new collection by Kendall Jenner, 19, and Kylie Jenner, 17, will be launched during summer if the 2 million pound deal gets sealed, the TopShop's representative said. This is not the first time Topshop is collaborating with top models like Kendall for a collection.
Kate Moss first worked with the brand as a designer back in 2007. The brand saw a huge success with Moss’ collections. Moss reportedly got one million pound from the deal. She again designed a complete line for the brand in summer 2014.
Topshop does not only have iconic models as designers, as none other than Beyoncé closed a deal with the brand last October. With a 50-50 partnership with the brand, Beyoncé is working on her activewear line, which includes accessories, footwear as well as clothing. Sir P. Green, the owner of the Arcadia Group, identified the category as “fashion-inspired fitness”. The venture is listed as the Parkwood Topshop Athletic Ltd.
Meanwhile, the last few months have been rewarding for Kendall. Since she dazzled in all the major fashion shows in 2014, she become one of the most talked about fresh models to watch out for. Also, in November, she sealed the contract with Estée Lauder. The news saw a steep increase in the global cosmetic giant's social media following, within just a couple of days.
The Kendall & Kylie line has been a success for PacSun since its launch in 2013. Topshop is planning to be the exclusive retailer in the UK for the collection.
For questions/comments regarding the article, you may e-mail the writer at 2015rdg@gmail.com.