Twitter Adds Auto Playing Videos On Its Website And iOS App; Android Feature Likely To Come Soon

Micro blogging site, Twitter has added auto playing video on its website and iOS app and the Android feature is expected soon, according to reports.

According to a report on Tech Times, this move by Twitter will keep its advertisers happy and there is also a provision for turning off auto play videos. The service also offers other options that include auto-play on Wi-Fi only and it automatically mutes all auto-play videos until the users click on them, reports Tech Times.

Twitter said through its blog post, “Today, it’s become even easier to enjoy video on Twitter. Now native videos, Vines and GIFs will begin to play back automatically. So you can keep up with the action without missing a Tweet and get a better sense of what’s been shared instantly.”

While users are scrolling through their Twitter feed on the website or Twitter’s native app, they will see videos playing in mute mode and with one click, users can expand the video to full screen with audio, reports Tech Times. The publication also mentioned that in order to move out of auto play video, one needs to go to Twitter’s settings and turn them off and in case of an unreliable internet connection, videos won’t play unless users tap on it.

By adding the auto playing video, Twitter is trying to catch up with social media networks like Facebook and Instagram. Auto play ads garner more revenue from advertisers than standard display ads. Few years ago, Facebook witnessed huge success after it included auto play and the social network got about 4 billion views per day with those videos, reported Tech Times.

Twitter had recently announced that it would remove the 140-character limit for all user to user messages and increase the limit to 10,000 characters, however, the company assured that public Twitter messages will still have a limit of 140 characters and the company is looking at rolling out the new direct messaging feature in July, according to the Tech Times report.

(For feedback/comments, mail the writer at pragyan.ibtimes@gmail.com)