Twitter buys TweetDeck, assures users it will remain intact
Twitter's acquisition of TweetDeck was finally made official this week. Twitter will buy the popular feed organizer for $40 million US dollars. The move has users in a twitter if their beloved third-party client could be stripped clean by Twitter.
Twitter tried to assure users that the third-party client won't change under the new management. Twitter CEO Dick Costolo wrote on the official Twitter blog that "In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love," in an effort to stop the rumors that Twitter will pick TweetDeck's most useful features and integrate in the twitter.com interface and kill off the third-party application.
TweetDeck is a tool for Twitter power users that shows news feeds, replies and other customizable categories as a series of columns. Facebook news feeds and wall posts could also show up on the columns. The app is a free download for computers with Google Chrome. A web-based version for all browsers is currently in development.
TweetDeck founder Iain Dodsworth said that while change was inevitable his team will be staying on in its Old Street HQ in London. The 15 person Tweet Deck team will continue to develop the software and TweetDeck's products will remain the same. Tweetdeck will remain a standalone product, Time reports.
Tech pundits have pointed out that Twitter's acquisition of TweetDeck could have been prompted by rumors of a rival Twitter client maker, Ubermedia was looking to buy TweetDeck for itself. Users could conceivably expect to see more advertising in TweetDeck. Now that the financial part is over with, users can only hope that Twitter will remain true to its promise and continue to develop TweetDeck and the web app.