Videos to increase business conversion by 80%

Real-time video had been the buzzword at the recent SXSW in Texas. It is expected to be a huge element in Australia this year. Digital marketers are leaning towards placing videos on website landing pages, believing it can amp up conversion rates by a whopping 80 percent.

Richer immersive experience through VR (virtual reality) videos

A recent market report suggests that 71 percent of Australian businesses today are using or planning to use VR videos for marketing. The rising trend of VR video production in Melbourne and other major cities is especially noticed in the retail, health and transport sectors.

Backed by 3D, VR videos score higher above conventional videos due to a more appealing immersive experience. It defines a new state of engagement between the brand and the audience, which is more exciting, realistic and special.

For instance, a leading shoe brand in Australia enables users to get a feel of its new collection through online VR video experience. Shoppers enjoy the pre-purchase exploration of the product through digital technology.

Real-time videos will define the future

Live-streaming ups the “trust” quotient a notch higher for viewers, as real-time visuals promise a more human engagement compared to conventional pre-recorded videos. With YouTube, Instagram and Facebook working hard on live streaming in 2017, the pasture looks greener for Aussie businesses relying on real-time marketing videos.

Brands are working hard to communicate live with viewers. In turn, consumers are able to respond in real time.

Video production is now up by leaps and bounds for business and marketing sectors. An estimated 51.9 percent of marketers has voted videos as the most profitable medium for ROI. The Aussie business and marketing sector is very much into this technological loop. Video production in Melbourne, Brisbane, Sydney and other big cities are ramping up to reach new heights.

More appealing

More marketers are now convinced that videos are more appealing than mere textual content. Anything visual always attracts more attention than a plain set of words.

Marcus Seeger, author of Amazon’s No. 1 bestseller on video marketing, said that “video has always been a very successful medium for communicating information and entertaining audiences. Right from the pre-historic caveman era, we are conditioned to watch faces and hear people talking; that’s what we seek for till this date. Videos do this for us now.”

A Fairfield resident, Seeger is the MD of leading video marketing company Video Experts. He believes anything that is more appealing will always hike conversion rates compared to less attractive marketing media.

Video enhances the trust quotient

The “Trust” quotient is a leading factor when it comes to winning conversion and sales. Videos have proven to be an excellent tool for businesses when it comes to gaining the trust of an audience. Sources have confirmed that the presence of videos in email messages leverages the CTR to 200 to 300 percent.

A video demo of a product makes the item more believable compared to mere textual description, regardless of the quality of the copy. Around 64 percent of online shoppers have purchased goodies online after watching videos.

Seeing is believing. A visual display is thus more credible for end-users that further rake up the conversion rates.

Google prefers videos

Since videos are more attractive and believable than text, visitors will thus stay longer in a website with videos. Google measures the duration of each visit in these websites. If it finds that visitors spend a good chunk of time on a particular site, the latter would be duly rewarded with higher ranks in search results.

Users tend to stick to good stuff, so a longer stay signifies quality content. Google prides itself for its goal to bring online users to quality sites; hence, marketers are reconciling their efforts with this goal.

According to market reports, a site is 53 times more likely to appear on the first page of Google if it sports embedded videos.