Apple offers 50% buyback on iPhone 6s, 6s Plus to push sales
Apple’s been trying to capture the Indian market
Apple has offered a 50 percent buyback on the iPhone 6s and 6s Plus to its Indian fans to increase smartphone sales. In a recent report by The Times of India, the tech-giant decided to offer discounts up to Rs. 34000 (AU$726) on the two smartphones if customers return them within six months of their purchase.
Apple’s been trying to capture the Indian market with exchange and buyback offers and this latest deal supports that campaign. Though the company missed its pre-order target, it’s likely Apple will compensate with a buyback policy that will only be available to customers on Snapdeal.
The tech giant also plans to include a buybacks policy for older iPhone models such as the iPhone 6 and iPhone 5s as part of the whole scheme, as reported by The Indian Express.
Ingram Micro has reportedly started offering the buyback scheme in many retail chains and Apple stores in South India. Others are soon to join in.
The iPhone 6S and 6s Plus were launched in India at considerable prices ranging between Rs. 62,000 (AU$1324) and Rs. 92,000 (Au$1964), unaffordable to many. Customers can only buy last year’s model only at Rs. 8,500 (AU$181) to Rs. 9,000 (AU$192) cheaper, a ploy that only slowed down sales of the smartphones.
Apple’s buyback policy is expected to boost sales. Besides, there’s a slight difference between the 6 and 6s with a new 3D touch screen, a better camera, some internal upgrades. But these might not be enough to cajole customers into buying.
A hefty price-tag makes all the difference and with Apple charging high proces, people will be forced to look elsewhere since a plethora of other smartphones are available today.
Needless to say, the buyback strategy is supposed to work wonders for Apple fans in India, reported by First Post.
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