There are rumors that the new Apple TV will hit the market next year and will come with an A6 chip and in three different sizes ranging from 32 to 55 inches.

There were reports that claim that the new television from the tech giant Apple, Inc (Nasdaq:AAPL) will be powered by A6 chip that is rumored to power the next generations of iPhone and iPad.

Is Siri coming to Apple TV? Smarthouse also claimed that the new TV set from the Cupertino-based company will be equipped with the voice recognition system. A new software interface allows users to direct programs via voice commands through the Siri personal assistant app.

Moreover, Macrumors cited that Apple is looking at OLED technology for the 55-inch sized TV but was later denied. Thus, this is still in debate.

Smarthouse reported that a source from a major Japanese company involved in the manufacturing of the TV sets said that the 55-inch model aims to compete with Samsung's and LG's Smart TV sets. The two tech companies are offering TV sets equipped with a combination of OLED display as well as Super HD TV technology from LG.

In Australia manufacturers are banking on the new generation of Smart TVs combined with new content services from the likes of Telstra, as well as new display technology to drive sales.

LG Electronics' senior marketing manager Tim Barnes believes that the attraction of first run movies and access to movies hitting DVD rental stores will drive sales.

"We will see new technology and a new generation of Smart TV launched at CES in January. These TVs will have 3D TV capability as well as new Smart TV capabilities. This will allow us to deliver a new generation of content from the likes of Telstra and other providers like Red Bull TV, while delivering a new viewing experience for consumers".

"If Apple does launch a new TV it will help us grow the Smart TV market in Australia with consumers upgrading to not only new TVs, but attach home theatre systems that will deliver for them a big movie experience".

Apple is to launch the new apple TV in the last quarter of 2012 in time for the next holiday season.