Google introduces the new and overhauled Google+
It's now more about Communities
Google's social network isn’t getting anywhere so Google plans to completely revamp Google+ by shifting focus to communities rather than individuals.
"Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center”. wrote Eddie Kessler, Director of Streams at Google in an official blog post.
The search giant’s social network will continue with a different look. Communities on Google+ now average 1.2 million new joins per day, says Google. Introduced back in May, Collections allows users to start a public collection of photos or videos and is now gaining momentum.
Google's social media platform has always struggled to make an impact as compared to Facebook, Twitter and Instagram. Facebook boasts a user base of more than a billion across the globe.
Google+ was launched in June 2011. Since then, the platform showed no major sign of success and failed to find a dedicated audience, reports the BBC. Google is trying hard to make a comeback and deeply analysed the behavioural aspects on how people use the platform and their preferences.
"We’ve spent lots of time talking to people who are passionate about Google+. We visited them in their homes, we invited them into early testing communities and we learned more about how and why they use Google+”, said the company on another Google+ blog post.
Google+ is now simpler and focuses on interests. With consistent designs across all platforms, the newly defined navigation now centers on Communities and Collections. The Watch Project Collection now has more than 40,000 followers.
In Communities, people with similar interests can mingle together and share thoughts and ideas. Collection enables users to create a folder of unique posts.
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