With the unveiling of Apple's newest devices, the iPhone 5S and iPhone 5C, it was only a matter of time before Apple came up with a brilliant marketing and advertising plan to promote the newest addition.

The latest leaks for the devices are the new TV ads for both the iPhone 5S and iPhone 5C.

iPhone 5S champagne colour made more elegant

Known iPhone concept video creator ConceptsiPhone has recently leaked the upcoming TV ad for the champagne-coloured iPhone 5S.

The video looks official if only because it matches the new fluid style that Apple has also released for the iPhone 5C TV ad.

As you can see, there are no words or dialogue for the iPhone 5S, merely the formation of the phone with what looks like champagne-coloured metal, as though suggesting that the device has been forged out of a very precious ore.

Were you tempted to buy the best iPhone device to date with this ad?

iPhone 5C: Plastic perfected

You have to hand it to Apple, known for having the ability to amplify the need and pomp of a specific feature of their device even when it's not breakthrough or even much different from other brand's offerings.

The brand has recently released a TV ad for its iPhone 5C, and as wordless as the entire ad is, with only "For the colorful" at the end, they were able to make the plastic make of the iPhone 5C even more fluid and less cheap-looking as they are.

Still it is a big change to what long-time Apple fans have been used to, despite the fact that the iPhone 5C is no way cheap (both in price and make) compared to other devices that make use of polycarbonate for the device's body.

A look at the iPhone 5S Touch ID fingerprint identity sensor

Though technically not a TV ad, Apple has also uploaded a video of Jony Ive, Senior Vice President of Design, talking about the new Touch ID, a fingerprint identity sensor.

"It's a remarkable innovation inside the iPhone 5S that sets a precedent. It's not just rampant technology for technology's sake," said Ivy. "Every single component, every process has been considered and measured to make sure that it's truly useful, and that it actually enhances the user's experience."

The home button contains the Touch ID sensor, and with a quick touch, you can easily unlock the phone. Beyond the actual iPhone 5S, the Touch ID can actually serve as an ID or an authorisation for when you make purchases with Apple, be it for music, apps, or anything.

"Your finger is the perfect password. You always have it with you. And no two are exactly alike. So it made sense to create a simple, seamless way to use it as a password," said Dan Riccio, Senior Vice President of Hardware Engineering.

Unboxed iPhone 5C: Looks cheap though it really isn't

MacRumors has stumbled upon unboxing videos of both the iPhone 5S and the iPhone 5C, but interestingly, it is the iPhone 5C phones that grab your attention. Depicted in the photo taken from a Chinese website, the phones seem to have a cheaper look compared to what was seen at the Cupertino event.

Another unboxing video, this time as a standalone for the iPhone 5C comes from Phone Arena. Here, the video is a 3-minute clip of the unboxing of a blue iPhone 5C, which shows not only a rather cheap-looking device, but also a matching cheap-looking packaging.

Of course this is speaking in terms of the surface alone, as the iPhone 5C has its own merits, as it will also be carrying the iOS 7, which optimises the device for games.

Check out the respective videos and images in the links of the websites above.

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