Kylie And Kendall Jenner Want To Trademark Their First Names

Kylie and Kendall Jenner want to make sure their first names would never be stamped or used in any merchandise without their permission. The sisters reportedly want to trademark their names, showing off their business savvy.

TMZ reports that the Jenner sisters think their first names should be theirs alone when it comes to anything related to the entertainment industry their family is currently dominating. Kylie is said to have already filed the application last month to trademark her first name to "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture.”

The youngest of Kris Jenner’s daughter also reportedly wants her first name off personal appearances "by a celebrity, actress and model." It does not matter that there is also a Kylie Minogue in the said industry, who is equally popular and who can certainly make her own personal appearances on the industry’s events. Kendall quickly followed suit, wanting her name out of clothing, hair accessories, bags and beauty merchandise. It remains to be seen if their filing can bear fruit or denied.

Trademarking is not a shocking practice in the world of celebrities, even for the most shocking of words and praises. For instance, Paris Hilton used her business savvy by trademarking her infamous catchprase at the height of her fame, “That’s hot.” She was even entangled in a lawsuit against a huge greeting card company Hallmark in 2009 because the phrase was used in one of the company’s card designs.

Famous celebrity stylist Rachel Zoe was also able to trademark the seemingly harmless and normal words and phrases “Bananas” and “I die,” which she usually uttered in her reality show. Celebrity chef Emeril Lagasse was also able to do the same for his signature catchphrase, “Bam!” He usually used this since then on his multiple cookbooks and other merchandise.

One recent trademarking news was from Taylor Swift, who trademarked several lyrics from her songs, such as "This Sick Beat,” “Speak Now,” “Fearless,” “Party Like It’s 1989,” and “Cause We Never Go Out of Style.” All of these famous figures used the trademarking strategy to show their business sense.

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