The LG company logo
IN PHOTO: The LG company logo is seen following an event during the annual Consumer Electronics Show (CES ) in Las Vegas, Nevada January 6, 2014. REUTERS/Robert Galbraith Reuters/Robert Galbraith

LG is quite serious when it comes to pushing any worthy product in the 4K TV space. The electronics company has launched the 31-inch LG 31MU97Z, which is the first 4K display that can plug into Thunderbolt 2 ports. The display that has a resolution of 4096 x 2160 pixels is being shown at the NAB show in Las Vegas, according to reports.

Users can plug the 4K display into computer’s Thunderbolt port without a Display Port adapter or an HDMI port, as per a PC World report. LG’s new 4K display could be handy for Mac Pro desktop users, reports PC World.

The 4K monitor has two Thunderbolt 2 ports and can support 10-bit color depth and has two internal 5-watt MaxxAudio speakers. The USP of Thunderbolt 2 is it transports data at speeds of 20Gbps. Thunderbolt 2 is expensive and few peripherals are available, reports PC World.

LG’s thrust in the 4K TV space

Top brands like LG and Samsung have been battling in the 4K TV segment by introducing new products and adding on new and enhanced features to one up each other. While LG introduced its OLED 4K TVs, Samsung came up with its SUHD TV line up.

Ultra High Definition (UHD) TVs was introduced in 2013 but the technology did not pick up instantly due to the lack of 4K content. LG has been trying to address this issue by highlighting its partnership with Netflix. LG claims, its OLED TVs and other Smart TVs are the first and only 4K UHD TVs that are designated as ‘Netflix Recommended TVs’.

As per a report in New.com.au, Netflix Australia is offering 4K video streaming on its premium $14.99 plan and LG will launch a new codec to its UHD TVs which will allow streaming of 4K content directly from YouTube. LG says, its organic light-emitting diode (OLED) TVs offer greater contrast, pure blacks and consumes lesser energy, reports New.com.au.

LG OLED 4K line up runs on the webOS and as the company claims, its own operating system is faster and more intuitive, reports 4K.com. By rolling out new products and more enhanced features, LG is increasing its focus in the 4K TV segment and as the battle in the 4K TV segment has just begun, many more products with better configurations could be expected.

(For feedback/comments, mail the writer at pragyan.ibtimes@gmail.com)