PlayStation had the most successful Black Friday in the company's history in 2015
Overwhelming response from fans of the PlayStation 4 is strengthening Sony’s long-term confidence for its gaming console. The PS4 has become the fastest-selling console, with 30 million units sold last month. This has exceeded the early performance of the PS2.
Sony Computer Entertainment president and global chief executive Andrew House confirmed that the recently concluded Black Friday 2015 sales was the most successful that the company had to date. This was confirmed by Sony Computer Entertainment President and Global Chief Executive Andrew House in an interview with Financial Times. Without citing specific figures on sales, House stated that Sony had the most successful Black Friday in the company’s history this year.
“We are now trying to benchmark against the success of the PlayStation 2 — or exceed it if possible,” House said to Financial Times.
Readers should know that over the course of its 12-year lifetime, Sony's PlayStation 2 sold 51 million units within three years of its launch in March 2000. Later, by the end of 2005, the console had already reached more than 100 million units sold.
For the PS4, the Middle East and China have both proven to be great markets for the next-gen console's growth. This is especially the case with China, where the country had recently seen the lift of a 14-year-long ban on all the gaming consoles in March. In Europe, Germany has become Sony’s largest console market for the first time.
The PS4 has been able to stay ahead of the competitors such as Xbox and Nintendo through exclusive partnership for some of the leading games. These include “Call of Duty: Black Ops 3,” “Everybody's Gone to the Rapture” and “Bloodborne.” Such deals have added to the popularity of PlayStation 4 among hardcore gamers.
Last week, House addressed 15,000 customers at PlayStation Experience 2015 event in San Francisco. Alongside demonstrations of the latest titles including “Call of Duty: Black Ops 3,” “No Man’s Sky” and “Street Fighter V,” many attendees were keen to try out the PlayStation VR, Sony’s bet into the virtual reality market.
Australian Financial Review reported that, In his address to fans, House noted that he used to be skeptical of the PlayStation VR’s capabilities. However, those feelings went away after seeing the demo for “The London Heist.” According to House, the experience had amazed him the moment he realised that what was in front of him was a virtual world created by the PlayStation VR.
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PlayStation Experience 2015: PlayStation VR - The Best Games in VR (Credit: YouTube/PlayStation)