Samsung is gearing-up to take on Apple’s iPhones in 2016 with the launch of its latest flagship device, the Galaxy S7. The smartphone will be unveiled in three different variants: the Galaxy S7, Galaxy S7 Edge and Galaxy S7 Edge+.

Unique build

The Samsung Galaxy S7 with a 5.7-inch 4K display is expected to arrive with a premium magnesium alloy build and a glass panel on the back. The smartphone is waterproof and touts a covered USB port.

"Edge" variant with top-to-bottom curved display

Samsung also tried out the curved screen technology on its Galaxy S6 Edge. But the new device will be different from its predecessors.

The top-end "Edge" model of the Galaxy S7 will feature a curved screen display from top-to- bottom instead of two sides. Now, the physical buttons are on both the sides of the smartphone. And instead sporting the usual rectangular design, the phone will come in a trapezoidal shape.

Earlier in October, Tech Times reported the 5.2-inch and 5.8-inch variants of the Galaxy S7 went through a tough testing environment. Only the bigger model will come with a curved screen.

Three variants with different processors

Samsung is expected to launch three variants of the Galaxy S7 with different processors on board, according to Sam Mobile. The Korean giant has designated three different processors for diverse markets. It’s a unique plan to reach out to a larger audience.

Samsung apparently plans to launch a variant of the Galaxy S7 with the new and powerful Qualcomm Snapdragon 820 for customers in the U.S. and China. Then, the Exynos 7422 powered variant will be launched in India whereas the Galaxy S7 running on the Exynos 8890 SoC will be released in South Korea, Japan and Europe.

Improved camera sensor

Samsung is expected to use the highly coveted 23 MP IMX300 sensor made by Sony for its upcoming flagship device. Sony's new IMX300 sensor has been used in the Xperia Z5 line of smartphones.

The camera sensor is highly rated by industry experts at DxOMark Labs. The sensor can capture 5520 x 4120 pixel images, record video at 2160 pixels per 30 frames per second and sports a 192-point hybrid autofocus system.

3D Touch

With the Galaxy S7, Samsung is slated to bring its own version of the ground-breaking Force Touch technology. The company teamed-up with Synaptic to develop a technology called ClearTouch similar to Apple`s 3D Touch in iPhones. The force-sensing technology will provide solutions for variable speed in zooming, panning, scrolling, unlock, right-click mouse behaviour, and image editing.

Samsung might officially unveil the Galaxy S7 at the Mobile World Congress in Barcelona, Spain in February 2016 or hold a separate press conference in January to launch the new smartphone. Rumours also suggest the Korean giant has been trying to speed-up production to launch the device on Jan. 19.

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