Former Apple Retail Executive Launches ‘Enjoy’; Buy a Tech Product Online and Ask For a Tech Expert To Help You Fix It

Former Apple Retail executive and J.C. Penney CEO, Ron Johnson has launched a new online gadget shopping site named ‘Enjoy’ on May 6 in the New York City and San Francisco Bay Area. At Enjoy, users can buy products online and then ask for technology experts who can set up the purchased product for customers at no extra cost, as per reports.

"Enjoy Experts will hand deliver technology products to customers at a place and time of their choosing, and spend an hour helping them get up and running," a CNET report quoted the company as saying. Customers already owning a product can also call experts to set them up but that service will come at a cost of $99, reports CNET.

Enjoy focuses only on select products like the Sonos all-in-one speakers, GoPro camcorder, DJI Phantom 3 drone and Microsoft Surface Pro 3 and Xbox One and the prices of these products are in line with other retailers. After buying a product, customers can decide when they would want to get the delivery of the product. During the time of delivery, the Enjoy experts will set up the product and demonstrate how the product works, reports CNET.

Enjoy will carry the stock of the select products (that it will sell through its website) at its head quarters in Menlo Park, California but the revenue model of the company is yet to be figured out, reports CNBC.

Presently, Enjoy has about 60 experts on the payroll and these experts are salaried employees with benefits. Experts fix their own working hours and have equity in the company, as per the CNBC report. Till date, Enjoy has raised more than $30 million from investors like Brook Byers of Kleiner Perkins Caufield & Byers, Marc Andreessen at Andreessen Horowitz and Fred Harman at Oak Investment Partners, reports CNBC.

Ron Johnson joined Apple in 2000 as the Senior Vice President of Retail Operations and in 2011, he was hired by J.C. Penney as the CEO of the company, reports CNET. Besides Apple and J.C.Penney, Johnson has also worked with Mervyn’s and Target, as per the report.

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