ZTE announces device lineup for IFA

ZTE chalks out its plan for the upcoming IFA 2015, one of the biggest consumer electronics and trade show which takes place in Berlin, Germany. The Chinese company announced to showcase four of its major global product lines - Axon, Blade, Nubia and Spro.

During the event from Sept. 4 to 9, ZTE will be showcasing its latest deliverables including its global product line. The international version of the Axon phone will be one of the star products to grace the show. The handset originally launched in the US back in July,reports Android Authority. The Gearbest listing of the international version of ZTE Axon suggests that the phone will offer a 5.5-inch Full HD display with Corning Gorilla Glass protection, 13MP + 2MP Dual Rear Cameras and 3GB of RAM.

ZTE will also introduce its affordable entry-level Blade V6 in new markets. The smartphone features a 5-inch IPS LCD display, expandable 16GB internal storage with 2GB of RAM, dual-SIM and 13MP rear camera. Furthermore, the company will also be showcasing its innovative Spro 2 Smart Projector. In an attempt to make its sub-brand Nubia familiar to the international audience, ZTE will also bring multiple Nubia smartphones.

Prior to the show, ZTE guest speaker Ed Kashi will discuss the future of mobile photography through the eyes of a professional photographer. Senior representatives of ZTE will then announce the updates on the company’s strategy for Europe and its core global product lines.

“We are very excited to attend IFA this year, where we will be showcasing devices from the four product lines that we will be focusing on globally,” said Adam Zeng, CEO of ZTE Mobile Device. “This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide.”

ZTE will be partnering with popular musical artists from Germany to hold a “ZTE Fun Day” on Sept. 6 at Hall 25, Stand 105 at the Berlin ExpoCenter City. The company aims to build up its consumer brand image in Europe through this event at IFA. The fun event will have German musicians Culcha Candela and Albert N’Sanda performing for the audience.

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