The Samsung Galaxy S4 enters the magical world of Harry Potter as Samsung features their latest smartphone in a Korean ad campaign using the successful film's concept. The "Sorry Potter" marketing ad shows the impressive Samsung Galaxy S4 features on camera and gesture controls comparable to a wizard's magical powers.

Photo credit: Twitter/@GaIaxyS4

In the video, a female Samsung device enthusiast is seen joining a class of sorcerers. The female student starts to show off the multimedia capabilities of the Samsung Galaxy S4 through the camera interface and the Dual Shot feature which allows the users to add a captured image from the front-facing camera into the main frame.

Photo credit: Tumblr/yenghana

Then, the female student is instructed to stand in front of her classmates and display some magical abilities. The aspirant wizard uses the highly developed Air Gesture feature to control the Samsung Galaxy S4 like a magic wand in turning the music on, checking the weather and other magical tricks with her hands waving over the smartphone.

Samsung's AirGesture allows the users to wave or move their hands in front of the Samsung Galaxy S4, without touching the smartphone's screen, to control certain apps by waving left or right to switch between items, or scroll up and down. The latest Galaxy smartphone can be utilized with hand gloves on or when hands are dirty.

Another impressive feature on the Samsung Galaxy S4 is the tracking eye movement that permits the users to scroll a page up and down when the device is tilted or putting the video on pause when the user looks away and the video resumes playing when the user looks back.

The "Sorry Potter" spoof ad may have depicted the Samsung Galaxy S4 capabilities in a supernatural witch or wizard's way but the smartphone features are really valid that non-magical people can use everyday.

Additionally, Samsung recently revealed about the tweaking procedure done on the base code of the Galaxy S4 to enhance its performance. Changes on the code have been made with some benchmarking tests but the South Korean technology giant maintains that the objective was to help the Samsung Galaxy S4 owners.

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